This month saw the launch of our groundbreaking hyper-car, in collaboration with Red Bull Racing: the AM-RB 001
A truly extraordinary and ambitious innovation, this partnership seeks to re-define the automotive world by creating an unprecedented fusion of function and form. Uniting the very best of road and race car thinking, AM-RB 001 harnesses the power of a racing car through its unique aerodynamics, whilst retaining the unmistakable elegance of an Aston Martin on the road. This coming together of two of the industry’s greatest talents, Aston Martin EVP and Chief Creative Officer, Marek Reichman and Red Bull Racing’s Chief Technical Officer, Adrian Newey inspired us to think about some other revolutionary collaborations from across the creative industries…
Whilst the partnership between Louis Roederer and French designer Philippe Starck had started off as a design-led venture, it soon became apparent that Starck was unable to design the bottle without understanding what was inside it. This led to a veritable joint project between Starck and the MD of Louis Roederer, Frédéric Rouzaud, in a quest for authenticity, elegance and reinvention. This coincided with a dramatic change in the Champagne climate in 2006, creating an exceptional harvest to work with, and producing a rare depth of flavour and texture. The resulting Brut Nature 2006 allowed these grapes to take centre stage, with no added sugar – a vision Starck had been adamant to achieve from the outset. The precious contents of this cuvée inspired Starck to create a stripped-back label, which would be unobtrusive to its elegance, simply telling the story of the Champagne as if it were a note to the cellars.