Though digital pieces have found a home in some of the art world’s most heavyweight institutions, many collectors still need convincing.
Enter Daata Editions: an online gallery utterly dedicated to video, sound and web art, launched in May 2015, showcasing artists’ video, sound, web and poetry works, available to view and acquire on the website as digital downloads in limited editions. Featured on Daata Editions is Argentinian-born Spanish Artist Amalia Ulman whose series, ‘White Flag Emojis’, displays short videos that create a powerful feeling of apprehension. Ulman is also known for exploring social media in her work, Excellences and Perfections, a poignant four-month long art project in which she creates a fake persona on her Instagram page with thousands of followers. The thought-provoking series throws up important questions on the pitfalls of easily manufactured online “fame”, while, perhaps ironically, highlighting the power of digital art in doing so.
The founder of Daata Editions, David Gryn, and his team have a strong reputation worldwide for producing, curating and promoting artists’ audio visual projects and events that have consistently excited and attracted large audiences, and introduced new audiences to the arts. Gryn says that digital and downloadable art is the future, a belief confirmed by David Hockney who in 2011 began creating works to be viewed exclusively on an Ipad, thus allowing him broader perspective and freedom of adaptability when working.
Daata Editions artworks form part of the Hammer Museum Contemporary Collection, US; the Julia Stoschek Collection, Germany; KIASMA, Finland and the Zabludowicz Collection, UK. Collectors, including Robert and Renee Drake, The Netherlands, as well as galleries, including Elizabeth Dee, New York and Marc Foxx, Los Angeles, have purchased multiple artworks from the platform.
Things are moving all the time, so watch out for fresh new works Daata Editions will be launching in the next months. Artists will include the likes of Saya Woolfalk, Larry Achiampong, Scott Reeder and Tameka Norris. In addition, Daata Editions in collaboration with Zuecca Projects presents Gentrification, an exhibition with new works by artists Hannah Quinlan & Rosie Hastings, at BBAR, Bauer Hotel, Venice, to coincide with the 15th Venice Architecture Biennale.