1st – 3rd September 2016
Aston Martin at Salon Privé, Blenheim Palace
Recognised as the UK’s most exclusive automotive Garden Party with guests flocking from around the world, Salon Prive is an annual highlight in any automotive enthusiast’s calendar. Set against the backdrop of national treasure, Blenheim Palace, the Concours d’Elegance attracts the rarest collection of exotic, hyper and classic cars, exuding style and sophistication.
We were therefore delighted to host several guests in association with Capco in their Lillie Square marquee as a celebration of our unique partnership, through which they were treated to an exclusive preview of our upcoming Art of Living Design Masterclass series.
Guests were able to witness a series of live design demonstrations conducted by our in-house craftsman, prior to them trying their hand at sketching, clay modelling and leather trimming, gaining first-hand experience of the delicate and detailed artisanal skills required in the development of each Aston Martin. Proving popular, Julian Nunn, Aston Martin’s Lead Exterior Designer, was inundated with special requests for sketches of various Aston Martin models, the most popular being the brand new DB11. Admirers also had the opportunity to spend time in the DB11 on display, experiencing the high levels of craftsmanship and quality whilst gaining expert insight into pioneering aerodynamics and technology of DB11.
The afternoon was filled with like-minded lovers of cars, enjoying the Concours D’Elegance parades through the beautiful grounds of Blenheim Palace, showcasing the rare and priceless entries from around the world before the final award presentations.
Aston Martin’s story began over 100 years ago in a small depot in Henniker Mews, West London which sits ten minutes away from the present day Lillie Square, the latest London based development from Capco. This special connection forms the foundation of a new and unique resident’s car club service – through which Lillie Square residents will enjoy exclusive access to a choice of the latest Aston Martin models, as and when required.